The Client's Initiative And Analysis contains the description of the entire Business Initiative and the analysis that
has been done to identify true problem and/or core desires of the client. Together with describing the Business
Initiative, it is also necessary to identify the relevant issues and exclusions or constraints. (e.g. if the Client
states that the turnover per m2 is too low, we will not investigate out of stock situations, margin decline and/or
transport damage.)
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